Brand Innovation Consultant

Brand Development

The brand is the soul of a company. More than a beautiful product that functions flawlessly, it’s an identity that embodies company culture, values, and aspirations while building trust with your customers.

Does your brand identify imitate your competition or stand confidently on its own?

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There are a variety of different tools and processes we use within the brand development stage. Every project has its own goals and requirements – as an innovation partner, we help provide value by recommending which tools and processes are an appropriate fit to meet the needs of your project, including brand positioning.

BRAND BUILDING & APPLICATION

As a brand Innovation consultant, we speak to marketing teams by compelling product experiences through good design. We believe company branding and product design of the brand is critical in product sales, elevating growth in revenue through brand equity.

  1. Brand Discovery - Analyzation/audit using interviews and research methods.

  2. Brand Strategy - Pinpoint gaps and pain points. Identify strengths, weaknesses, and opportunities.

  3. Brand Identity - Compile the findings and execute solutions.

  4. Brand Maintenance - Preservation of Brand.

Product messaging strategies that are genuine and designed to attract interest and emotional response. Real success is based on real human connections, not a spectacle. Establishing a strong brand vision and fitting within current trends will yield a positive market response, and allow for greater future growth.

LOGO & PRODUCT GRAPHICS

Compile the findings and execute solutions. Consistency ties together design elements and ideas into a single cohesive brand and message. The company logo should support brand messaging and resonate with consumers. Through visual means, it must convey the essence of the brand. A logo should be simple, memorable, and easily recognizable.

Does your content stand out from the competition - does it reinforce your brand message and build company reputation?

PACKAGING CONSIDERATIONS & DESIGN

Unboxing a product for the first time is a one-time experience. It has the potential to evoke either a thrilling sense of excitement or an unforeseen disappointment. Recognizing the significance of these moments, as they contribute to our overall experiences, is essential.

We live by experiences, and customers should have genuine satisfaction from this unboxing experience. Capitalizing on the little things can go a long way, and customers know this.

As a brand innovation consultant, we help companies create experiences that not only solve a problem through product design but also strive to influence how those solutions are perceived. We explore new ideas in packaging solutions, creating the opportunity to make sure your product experience hits its full potential.

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Featured Projects

Delivering solutions for projects with unique challenges.

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FAQ’s

  • This question is asked often, and it is really difficult to pinpoint an answer because there are so many variables, from product complexity, testing, user/focus group feedback, certifications, etc. In a perfect world, we recommend our clients allocate up to 8-15 weeks, depending on the complexity and the speed at which client feedback.

    2-3 weeks for research/strategy,

    3-4 weeks for concept development,

    3-5 weeks for mechanical development/implementation,

    3-4 weeks for prototyping.

    In most cases, this doesn’t mean you are ready for tooling!

    We will gladly share a case study of our process and work - walk through a timeline from start to finish to give you a more realistic timeline for your project.

  • In many cases, especially larger corporations producing products an in-house creative team exists. One of our strengths is the ability to adapt and challenge the status quo without compromising the creative value you need.

  • This question comes up frequently, and giving an exact estimate can be challenging due to the presence of several variables. Nevertheless, in many cases, we segment project estimates into distinct phases to ensure transparency and clarity in assessing the required effort.

  • With so much hype recently about AI, it's important to remember AI is just a tool. It can be an excellent tool for specific tasks but not so great for others. As a brand innovation consultant, will utilize AI in our process in a supporting role. We contend that AI lacks certain aspects of humanity, particularly empathy, which we consider essential for a user-centered approach to problem-solving and design.

  • Yes. We understand the hurdles and complexities that come with launching a new startup or building a brand — it's no small feat. Recognizing the various challenges, we, as partners, are prepared to contribute our design services as a form of capital tailored to the specific needs of the venture.

  • This varies. Our standard payment terms are net 15 days. We offer flexibility to our long-standing clients and established relationships, allowing for a net payment period of 30 days or more.

  • At the beginning of any project, many preconceived ideas won't materialize or reach fruition. And the problem-solving process in new product development is rarely linear. Our objective with any client project is to offer transparency throughout the process, including risks and opportunities. With a clear goal of providing you with a solution that meets the business objectives and products your customers will love.

  • Whether starting on the journey with a single product offering or managing a multigenerational brand, a product company must effectively communicate its identity and recognition while establishing an underlying trust within its customer base. We firmly believe that without a clearly defined identity, the lack of consistency and a competitive edge can pose significant challenges for any company seeking success.